Web copy
Good web copy is short, sweet, and engaging. It helps visitors understand what you offer... and what's in it for them.
A snappy start-up
Smartling makes it easy to create multilingual websites.
For the company's own site, I developed a direct, witty style that helped prospects understand where the service could take them.
An international telcom
When Japanese telecom KDDI began to expand its presence in the American market, it needed a website that was technically precise, yet easy to understand.
I worked with engineers and marketers to craft the right copy.
A new concept in hospitality
New York's Pod Hotel offers hip, personalized accommodations for the stylish and spendthrifty traveler.
Its website captures the essence of this mission and showcases its unique design.
A boutique bankcard servicer
CardWorks helps bankcard issuers mitigate risk, increase profitability, and support their customers.
I helped the company explain its niche and mission in clear, persuasive prose.
A global risk manager
The LexisNexis Risk Solutions team uses technology and analytics to fight crime, detect fraud, and streamline business processes.
The company needed a website that was both clear and comprehensive as it helped prospects understand its many offerings.